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POLICIES, info, faq
my favs are:
unite BLONDA
amika bust your brass
PRAVANA the perfect blonde
Purple shampoo guidelines
Purple shampoo is used to neutralize unwanted yellow tones in the hair, as purple cancels out yellow on the color wheel, leaving a cool blonde finish. While purple shampoo is a great tool for blondes, it is often misused. Here are some guidelines to follow that will improve your results:
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First, use a "regular" shampoo to cleanse and prep your hair for the toning process. THEN use your purple shampoo, and let sit for 5-7 mins. Finish with a repairing or hydrating conditioner or masque
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Use no more than once a week, as overuse will lead to dull blonde.
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